References and Suggested Readings
- Fitzgerald , S. and Spagnolia , N. 1999 . Four predictions for PR practitioners in the new millennium . Public Relations Quarterly , 44 ( 3 ) : 12
- Rheingold , H. 2002 . Smart mobs: The next social revolution , Cambridge , MA : Basic .
- Seitel , P. F. 2011 . The practice of public relations , Englewood Cliffs , NJ : Prentice Hall .
- Smith , R. 2005 . Strategic planning for public relations , Mahwah , NJ : Lawrence Erlbaum .
- Solis , B. 2011 . Engage , Hoboken , NJ : John Wiley .
- Wilcox , D. and Cameron , G. 2008 . Public relations: Strategies and tactics , 9th ed. , New York , NY : Allyn & Bacon .
- Wilcox , D. , Cameron , G. , Reber , B. and Shin , J. 2011 . THINK public relations , Boston , MA : Allyn & Bacon .