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Unit Teaching Ideas

An In-Depth Look at RACE: Creating a Public Relations Plan

Pages 104-110 | Received 20 Dec 2011, Accepted 09 May 2012, Published online: 01 Mar 2013

References and Suggested Readings

  • Fitzgerald , S. and Spagnolia , N. 1999 . Four predictions for PR practitioners in the new millennium . Public Relations Quarterly , 44 ( 3 ) : 12
  • Rheingold , H. 2002 . Smart mobs: The next social revolution , Cambridge , MA : Basic .
  • Seitel , P. F. 2011 . The practice of public relations , Englewood Cliffs , NJ : Prentice Hall .
  • Smith , R. 2005 . Strategic planning for public relations , Mahwah , NJ : Lawrence Erlbaum .
  • Solis , B. 2011 . Engage , Hoboken , NJ : John Wiley .
  • Wilcox , D. and Cameron , G. 2008 . Public relations: Strategies and tactics , 9th ed. , New York , NY : Allyn & Bacon .
  • Wilcox , D. , Cameron , G. , Reber , B. and Shin , J. 2011 . THINK public relations , Boston , MA : Allyn & Bacon .

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