How Perceived Situational Frequency and Situational Importance Affect Communication Apprehension: A Cross Cultural Analysis

Abstract

This study assesses the relationship between communication apprehension (CA) and factors of perceived communication situational frequency and communication situational importance. The results reveal a trend demonstrating that the more often a person encounters and the more important a person feels about the particular communication, then the less CA the person experiences. Both American and Indian participants exhibited this trend, demonstrating a connection between culture and CA.

Keywords:

• Communication Apprehension
• Intercultural Communication
• Cross cultural Communication
• India
• Individualism
• Collectivism

Additional information

Notes on contributors

Joshua Pederson

Joshua Pederson (MA, University of Wisconsin-Milwaukee, 2009) is a doctoral student at the University of Iowa.

Hank Tkachuk

Hank Tkachuk (MA, Bradley University, 1972) is a professor at Concordia College, Moorhead, MN.

Mike Allen

Mike Allen (Ph.D., Michigan State University, 1987) is a professor at the University of Wisconsin–Milwaukee.