ABSTRACT
This paper aims to provide a unique perspective of a synthesis analysis of the development of new services. Using a conceptual framework and empirical analysis, we hypothesize that social capital may influence service innovation through knowledge acquisition and creativity. We also argue that shared values strengthen the relationship between knowledge acquisition and creativity and further enhance service innovation when creativity is increased. The integrated mediation-moderation model is tested using data from 554 hotel employees from developing regions in Taiwan and Mainland China. The results provide support for the proposed hypotheses and the integrated model. Theoretical and managerial implications are discussed.
摘要
本文旨在提供一个独特的视角对新服务的发展进行综合分析。通过概念框架和实证分析,我们假设社会资本可以通过知识获取和创造力影响服务创新。我们还认为,共享价值观加强了知识获取与创造力之间的关系,并且当创造力增加时,进一步加强了服务创新。利用来自台湾及中国大陆发展中地区的554名酒店员工的数据,对整合的调解适度模型进行了检验。结果为所提出的假设和集成模型提供了支持。理论和管理的含义进行了讨论。