Figures & data
Figure 1. A typical rational factual Plasmon advertisement reproducing the German Plasmon trademark. From author’s collection. Another typical Plasmon advertisement. Similar ones appeared right across the popular press. From author’s collection.
Figure 2. The Daily Express ridicules the very idea of Plasmon. Reproduced by permission of Daily Express/Reach Licensing.
Figure 3. Plasmon provides nourishment for just 3d. a day. Reproduced by permission of Daily Express/Reach Licensing.
Figure 4. A “goddess” dispenses a chalice of Sanatogen to uplift the suffering people. From author’s collection.
Figure 5. Sanatogen and visions of escape from the pressures of work. From author’s collection.
Figure 6. Sanatogen and visions of a return to health. From author’s collection.
Figure 7. Jingoistic advertisement for the newly British Sanatogen. From author’s collection.
