Singapore media and novel foods: how new innovations and food categories are made and negotiated through mainstream and social media

Figures & data

Table 1. Sample keywords of novel foods methodology.

Novel Food Category	Sample Keywords
Cultivated Meat	“Cultivated meat”, “Cultured meat”,“Cell-based meat”, “Cell-based protein”, “Cell-culture meat”, “Cell-culture protein”, “Lab-grown meat”, “Lab-grown protein”
Plant-Based Protein	“Plant-based meat”, “Plant-based protein”, “Plant-based seafood”, “Plant-based egg”, “Plant-based dairy”, “Plant-based milk”
Insect Protein	“Insect-based meat”, “Insect-based protein”, “Insect-based food”, “Edible insects”, “Entomophagy”, “Insectivory”
Fermentation	“Traditional fermentation”, “Biomass fermentation”, “Precision fermentation”, “Microbial fermentation”, “Mycoprotein”
Microalgae	“Microalgae”, “Seaweed protein”, “Spirulina”, “Chlorella”

Table 2. Media coverage of Singapore media of novel foods.

Category	Article Count (Traditional)		Comment Count (Social)
	H2 2022	H1 2023	H2 2022	H1 2023
Cultivated meat	84	110	1,311	5,967
Plant-based food	122	85	2,213	819
Insect protein	14	23	954	1,502
Fermentation	38	25	351	104
Microalgae-based food	1	11	0	0
Subtotal	259	254	4,829	8,392
Total (H2 + H1)	513 Articles		13,221 Comments

Table 3. Media reporting on novel foods: coverage overview.