Women’s mass media exposure and maternal health awareness in Ota, Nigeria

Figures & data

Table 1. Selected socio-demographic variables

Sex	Frequency	%
Women	98	100
Age group
15–24	22	22.4
25–34	41	41.8
35–44	23	23.5
45+	12	12.2
Total	98	100.0
Education attainment
No formal education	7	7.1
Primary	23	23.5
Secondary	47	48.0
Tertiary	21	21.4
Total	98	100.0
Access to mass media
Radio	7	7.1
Television	12	12.2
Internet	48	49.0
GSM	18	18.4
Cable and others	13	13.3
Total	98	100.0

Source: fieldwork (2019)

Sources of maternal health awareness

Figure 1. Combined chart on media source, format and exposure frequency.

Table 2. Binary logistic illustrating the influence of identified mass media on maternal health awareness in the study location

Selected variables	B	S.E.	Wald	Sig.	Exp(B)
Age group
45 years & above (RC)
15–24	0.561	1.003	0.312	0.576	1.752
25–34	2.230	1.191	3.505	0.061	9.304
35–44	−2.248	1.119	4.038	0.044	0.106
Access to mass media
Radio (RC)
Television	0.676	1.608	0.177	0.674	1.965
GSM	1.774	1.024	3.001	0.043	5.895
Internet	2.065	0.950	4.725	0.030	7.888
Cable and others	0.615	0.598	1.058	0.304	1.849
Education attainment
No formal education (RC)
Primary	1.101	0.720	2.337	0.126	3.006
Secondary	1.014	0.739	1.880	0.170	2.756
Tertiary	3.485	1.236	7.944	0.005	32.612
Constant	−2.788	1.986	1.971	0.160	0.062
−2 Log likelihood = 52.356a	Cox & Snell R Square = 0.342		Nagelkerke R Square = 0.480

Source: Fieldwork (2019). NB: RC = Reference Category

Table 3a. Summary model for mass media exposure and maternal health awareness

Model	R	R Square	Adjusted R Square	Std. Error of the Estimate
1	0.940^a	0.883	0.882	0.33630

Table 3b. ANOVA result for mass media exposure and maternal health awareness

	Sum of squares	Df	Mean square	F	Sig.
Regression	81.826	1	81.826	723.516	0.000^b
Residual	10.857	96	0.113
Total	92.683	97

Table 3c. Regression model for mass media exposure and maternal health awareness

	Unstandardized Coeffi.		Standardized Coeffi.	T	Sig.
	β	Std. Error	Beta
(Constant) Mass media exposure	1.019 0.853	0.186 0.043	0.940	5.466  26.898	.000.000

a. Predictors: (Constant), Mass media exposure

B. Dependent Variable: Maternal health awareness