Smart application of learning ecotourism for young eco-tourists

Figures & data

Figure 1. Research framework adopted in designing and developing the smart ecotourism system (Adapted from Cohen et al. (2014), Gretzel and Fesenmaier (2009), Li and Wang (2010)).

Figure 2. Example of the front-end system.

Table 1. Profiles of the participants in the system assessment (n = 108)

Type	Number	%
1. Internet Usage Experience More than 10 years 5–9 years 1–4 years	49 56 3	45.37 % 51.85 % 2.78 %
2. Have you studied/learned about ecotourism? No Yes	45 63	41.67 % 58.33 %
3. Media used for learning about ecotourism (Participants could select more than one medium) Printed material TV/Radio Websites Social media Social media	(Frequencies) 21 26 76 86
4. Experience of traveling and number of times Never 1–5 times More than 6 times	18 62 28	16.67 % 57.41 % 25.93 %

Figure 3. System evaluation in terms of the information dimension.

Figure 4. System evaluation in terms of the communication dimension.

Figure 5. System evaluation in terms of the functionality dimension.

Figure 6. System evaluation in terms of technology dimension.

Cohen, S. A., Prayag, G., & Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, 17(10), 872–909. https://doi.org/10.1080/13683500.2013.850064

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Gretzel, U., & Fesenmaier, D. R. (2009). Information technology: Shaping the past, present, and future of tourism. In T. Jamal & M. Robinson (Eds.), The SAGE handbook of tourism studies (pp. 558–580). MPG Books Group.

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Li, X., & Wang, Y. (2010). Evaluating the effectiveness of destination marketing organisations’ websites: Evidence from China. International Journal of Tourism Research, 12(5), 536–549. https://doi.org/10.1002/jtr.772

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