A study on envisioning Indian tourism – Through cultural tourism and sustainable digitalization

Figures & data

Figure 1. Foreign Torist Arrival and Foreign Exchange Earnings (2015-2020)

Chart 1. Foreign tourist arrival and foreign exchange earnings (2015–2020)

Chart 2. World heritage sites in India

Chart 3. India’s homegrown all-stars of online travel

Figure 2. World Heritage Sites in India

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Figure 3. India's Homegrown All-stars of Online Travel

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Table 1. Descriptive data

Row labels	Respondent
Respondents’ gender	58
Prefer not to answer	1
Female	28
Male	29
Respondents’ age	58
Between 50 and 75	7
Below 25	16
Between 25 and 50	35
Respondents’ education	58
Ph.D	1
Basic schooling	2
Professional	2
Undergraduate	7
Graduate	21
Post graduate	25
Respondents’ city	58
Rural/Village	2
Semi Urban	2
Urban/Cities	22
Metro Cities	32
Respondents’ household income	58
15–20	3
Above 20 lac	10
10–15	13
5−10	16
Less than 5 lac	16
Respondents’ profession	58
Self employed	1
Homemaker	7
Student	13
Professional	14
Service	23
How often the respondents’ travelled	58
Thrice a year	1
Once in two years	7
More than 4 times a year	9
Twice a year	15
Once a year	26
Which place the respondent visited recently	58
North East India	1
Yet to Visit	1
Western India	5
Southern India	25
Northern India	26
Respondents’ average stay at the visited place	58
More than two weeks	6
Two weeks	8
2–3 days	16
One week	28

Table 2. Places visited by the respondents During their travel within India

Table 3. Respondent’s Feedback on some of the parameters that were given importace and were developed during last 5 years

Table 4. Respondents Feedback on the place visited regariding how it has safeguarded its cultural sites for a sustainable tourism in the long run

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Table

Parameters		Feedback, religious places	Feedback on sustainable tourism
Feedback religious places	Pearson Correlation	1	.741
	Sig. (2-tailed)		.152
	N	5	5
Feedback on sustainable tourism	Pearson Correlation	.741	1
	Sig. (2-tailed)	.152
	N	5	5

The correlation between respondents’ feedback on historical importance places and sustainable tourism was calculated

Table

Parameters		Feedback on sustainable tourism	Feedback, historical places
Feedback on sustainable tourism	Pearson Correlation	1	.708
	Sig. (2-tailed)		.181
	N	5	5
Feedback, historical places	Pearson Correlation	.708	1
	Sig. (2-tailed)	.181
	N	5	5

The correlation between respondents’ feedback on historical importance places and religious importance places was calculated

Table

Parameters		Feedback, historical places	Feedback, religious places
Feedback, historical places	Pearson Correlation	1	.997**
	Sig. (2-tailed)		.000
	N	5	5
Feedback, religious places	Pearson Correlation	.997**	1
	Sig. (2-tailed)	.000
	N	5	5

**Correlation is significant at the 0.01 level (2-tailed).

Table

Hypothesis test summary (H01)
	Null hypothesis	Test	Sig.	Decision
1	The median of differences between Feedback on sustainable Tourism and Feedback Religious Places equals 0.	Related-Samples Wilcoxon Signed Rank Test	.500	Retain the null hypothesis.
Asymptotic significance is displayed. The significance level is .05.

Table

Hypothesis test summary (H02)
	Null hypothesis	Test	Sig.	Decision
1	The median of differences between feedback Historical Places and Feedback Religious Places equals 0.	Related-Samples Wilcoxon Signed Rank Test	.892	Retain the null hypothesis.
Asymptotic significance is displayed. The significance level is .05.

Table

Hypothesis test summary (H03)
	Null hypothesis	Test	Sig.	Decision
1	The distributions of Feedback on sustainable Tourism, feedback Historical Places and Feedback Religious Places are the same.	Related-Samples Friedman’s Two-Way Analysis of Variance by Ranks	.819	Retain the null hypothesis.
Asymptotic significance is displayed. The significance level is .05.