Gender differences in lifestyles and perception of megamall patrons in Ibadan, Nigeria

Figures & data

Table 1. Demographic representation of respondents in the study

Selected variables	Frequency (N = 216)	Percent
Age group
15–24	83	38.4
25–34	101	46.8
35–44	18	8.3
45–55	8	3.7
55 and above	6	2.8
Gender
Male	96	44.4
Female	120	55.6
Level of education
Primary	3	1.4
Secondary	16	7.4
Tertiary	173	80.1
Others	24	11.1
Monthly income
Less than #20,000	42	19.4
#21,000–40,000	70	32.4
#41,000–60,000	33	15.3
#61,000-#80,000	21	9.7
81,000 and above	50	23.2
Place of residence
Single room	51	23.6
Self-contain	45	20.8
Two bedroom	99	45.8
Three bedroom	19	8.8
Others	2	0.9

Source: Authors’ survey, 2019

Table 2. Shows perception of megamall patrons in percentages

Items	SA	A	D	SD	M	SD	P
I like megamalls	142 65.7	45 20.8	21 9.7	8 3.7	2.89	1.038	Ist
I see it as an avenue to un-mind and mingle	118 54.6	69 31.9	11 5.1	18 8.3	2.48	.993	7^th
Hardly can one have access to needed items	10 (4.6)	51 23.6	49 22.7	106 49.1	2.77	1.061	2^nd
It is meant for wealthy families, most especially women	12 5.6	17 7.9	91 42.1	96 44.4	2.56	.985	6^th
Megamall does not provide a serene and secured atmosphere	39 18.1	47 21.8	98 45.4	32 14.8	2.67	.989	4^th
Customer service relations is second to none	121 56	15 6.9	58 26.9	24 11.1	2.77	1.031	3^rd
Megamall exhibits efficient service delivery, which is better than street vendors	65 30.1	57 26.4	45 20.8	49 22.7	2.67	.954	5^th
There is a price reduction service which is better than street vendors	76 35.2	91 42.1	33 15.3	19 8.8	2.48	.979	8^th
					Grand mean: 2.67

Source: Author’s survey, 2019

Table 3. Test norm table on patrons’ perception of megamall

Interval	Total mean score	Remark (perception level)
1–11		Low
12–22	21.29	Average
23–33		High

Table 4. Independent sample t-test analysis of the difference in the perception of male and female to megamall shopping

Variable (patrons’ perception of megamall shopping)	N	Mean	Standard deviation	Df	T	Remarks
Female	120	24.20	5.029	223	12.164	.000
Male	96	23.70	5–054	222.808

Source: Author’s survey, 2019