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Cogent Social Sciences Volume 7, 2021 - Issue 1
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POLITICS & INTERNATIONAL RELATIONS

Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion

Brighton Nyagadza1 Marketing Department, Marondera University of Agricultural Sciences & Technology (MUAST), ZimbabweCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7226-0635View further author information
ORCID Icon &
Gideon Mazuruse2 Institute of Teaching & Learning (ITL), Marondera University of Agricultural Sciences & Technology (MUAST), ZimbabweView further author information
|
Gabriela Borz3 School of Government and Public Policy, University of Strathclyde, Glasgow, United KingdomView further author information
(Reviewing editor)
Article: 1974179 | Received 12 Jul 2020, Accepted 25 Aug 2021, Published online: 14 Sep 2021

Figures & data

Figure 1. Private colleges’ public relations corporate image & corporate identity reputation reconstruction conceptual model

Source: Researchers’ conception (2021), derived from literature and theoretical review
Figure 1. Private colleges’ public relations corporate image & corporate identity reputation reconstruction conceptual model

Table 1. Interview & questionnaires respondents’ profiling

Table 2. KMO and Bartlett’s test

Table 3. Normality tests

Table 4. Regression coefficients

Table 5. Regression coefficients

Table 6. Summary the results of the ANOVAa test

Figure 2. Initial model with standardized estimates

Source: Primary data (2021)
Figure 2. Initial model with standardized estimates

Table 7. The model fit analysis summary results

Table 8. Goodness-of-fit statistics for the final modified model

Table 9. Standardized regression estimates of the final modified model

Table 1A. Accuracy analysis statistics

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