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Media & Communication Studies

Love is in the cloud: Uncovering the factors driving continuous use intention of online dating applications

, , , &
Article: 2232110 | Received 19 Jun 2023, Accepted 28 Jun 2023, Published online: 04 Jul 2023

Figures & data

Figure 1. Research model.

Figure 1. Research model.

Table 1. Measurement model

Table 3. Hypothesis testing

Figure 2. Structural model.

Note: *p < 0.05, **p < 0.01, ***p < 0.001, dashed line = not significant
Figure 2. Structural model.

Table 4. PLS-Predict