Digital literacy and survival mechanism of micro-small enterprises in practicing sharing economy

Figures & data

Table 1. Sharing economy business development

No.	Sharing Economy Business Development	Frequency	Percentage
1.	Ongoing and growing	177	59.0
2.	Ongoing but stagnant	67	22.3
3.	Declining	47	15.7
4.	Failed	9	3.0
Total		300	100

Table 2. Business conditions after online marketing efforts

No.	Business Conditions after Online Marketing Efforts	Frequency	Percentage
1.	Improving	200	66,7
2.	Unchanged	99	33,0
3.	Declining	1	0,3
Total		300	100

Table 3. Profit margin

No.	Profit Margin	Frequency	Percentage
1.	<30%	112	37,3
2.	30% − 50%	162	54,0
3.	> %50%	26	8,7
Total		300	100

Table 4. Profit performance as a result of sharing economy

No.	Profit Performance as a Result of Sharing Economy	Frequency	Percentage
1.	Highly profitable	21	7,0
2.	Profitable	153	51,0
3.	Marginal	121	40,3
4.	Unprofitable	5	1,7
Total		300	100

Table 5. Marketing platform

No.	Marketing Platform	Yes		No		Total
		Frequency	Percentage	Frequency	Percentage	Frequency	Percentage
1.	Market Place (Tokopedia, Shopee, Bukalapak, etc)	165	55	135	45	300	100
2.	e-Commerce (website)	47	15,7	253	84,3	300	100
3.	Social Media (Instagram, WhatsApp, etc)	256	85,3	44	14,7	300	100

Table 6. Profit comparison between online and offline marketing

No.	Profit Comparison between Online and Offline Marketing	Frequency	Percentage
1.	Online marketing is more profitable	218	72,7
2.	Both are equally profitable	62	20,7
3.	Offline marketing is more profitable	20	6,7
Total		300	100