Navigating the transformation through the insights from a study on public relations and organisational transformation

Figures & data

Figure 1. The methodological framework.

Table 1. The nine steps of Methodi Ordinatio (InOrdination).

Step	Explanation	Detail
1	Research purpose	To review the relationship between public relations and organisational change
2	Identifying the research database	WOS, Scopus, and Google Scholar
3	Selecting keywords	Keywords: (‘Public relations*’) AND (‘Organisational change’ OR ‘Change Management’)Databases: Scopus
4	Inclusion and exclusion criteria	Article year: 1998-2022 Article published in English language only
5	Filtering procedures	Deletion of duplicate articles = 42Articles not related to the theme = 47Final articles in the portfolio = 89
6	Identifying the IF, CI, and publication years	IF = Scopus cite score Ci = Scopus citations
7	Employing the InOrdination equation to categorise publications: $\begin{array}{l}\mathit{\text{InOrdination}}=(\mathit{\text{IF}}/1000+\alpha \times \\ \left[10-(\mathit{\text{Research year}}-\mathit{\text{Publish year}})\right]+\hspace{0.17em}\sum \mathit{\text{Ci}})\end{array}$	Alfa value (α) = The researcher assigned a score from 1 to 10 based on the importance of the topic novelty
8	Downloading the complete articles	The final selected articles.
9	Systematically perusing, analysing, and classifying final publications	The full portfolio of all articles was obtained pre-content reading and methodical analysis.

Figure 2. Publication trends.

Figure 3. Three-field analysis.

Figure 4. Word clouds.

Figure 5. Co-occurrence analysis.

Figure 6. Co-citation analysis.

Figure 7. The proposed theoretical framework.

Table 2. Future research directions.

Aspects	Current states	Future states
Theoretical	Most of the current literature is based on relationship management theory.	Future research should focus on Lewin’s change management theory or the integration of relationship management and Lewin’s change management theories.
Conceptual	The current literature mostly centered around organizational-public relations concept which is based on relationship management theory. The concept of ‘trust’ is a key dimension in organizational-public relations literature.	1. Future research should focus on contingency organizational-public relations (COPR), which is based on the contingency theory of conflict management. 2. Future research should focus on trust dimensions for internal and external relationships.
Methodological	Self-reported study methods are dominant in current literature. The cross-sectional approach is dominant in prior studies.	Future research should adopt diversified methods like content and social network analysis. Future research should adopt a longitudinal approach.