Marketing capability and firm performance: the mediating role of resource orchestration capability

Figures & data

Table 1. Background information of respondents.

Details	Groups	Frequency (N = 379)	Percentage 100%
Age	Less than 24 years	50	13.72
	24–30 years	60	15.83
	31–37 years	101	26.65
	38–44 years	70	19.00
	45 years and above	98	25.86
Gender	Male	239	63.06
	Female	140	36.94
Academic Qualifications	Cert/Diploma/HND	115	30.34
	Degree	124	32.72
	Masters/PhD	90	23.75
	No formal Education	50	13.19
Number of Years in Operations	Less than 6 years	108	28.50
	6–10 years	82	21.64
	11–15 years	68	17.94
	Over 15 years	121	31.93
Employees Size	Micro (1–10) employees	59	15.57
	Small 11–60 employees	90	23.75
	Medium 61–100 employees	98	25.86
	Large 100 above employees	132	34.83
Industry Categories	Service sector	217	57.26
	Manufacturing service	162	42.74
Respondents Segmentation	CEOs	72	19.00
	Operations Managers	95	25.07
	Marketing Managers	66	17.41
	General Managers	88	23.22
	IT Managers	58	15.30

Source: (field data from September–December 2022).

Table 2. Construct reliability, validity, and factor loadings.

Constructs/	VIF	Factor loadings	Dijkstra-Henseler (ρA)	Jöreskog’s rho (ρc)	Cronbach’s alpha(α)	The Average Variance Extracted (AVE)
Firm Performance			0. 811	0.896	0.824	0.682
FP3	1.159	0.771
FP4	1.259	0.877
Marketing Capabilities			0.922	0.912	0.928	0.668
MC1	1.173	0.543
MC2	1.332	0.872
MC3	1.489	0.806
Resource Orchestration Capability			0.777	0.847	0.916	0.541
ROC1	1.223	0.500
ROC2	2.681	0.886
ROC3	1.647	0.751
ROC4	2.049	0.808
ROC5	1.332	0.674

Source: Authors’ processing from ADANCO 2.2.1 version.

Table 3. Test of discriminant validity – Fornell-Larcker criterion.

Construct	Firm Performance	Marketing Capabilities	Resource Orchestration Capability
Firm Performance	0.826
Marketing Capabilities	0.3825	0.754
Resource Orchestration Capability	0.3870	0.725	0.736

Source: Authors’ processing from ADANCO 2.2.1 version.

Table 4. Hypothetical path coefficient sources.

Relationship	Beta (β)	Standard Bootstrap Results
		Mean Value	SD Error	T Value	P Value	Empirical Remarks
H1:MC-> FP	−0.522	−0.317	0.424	1.232	0.018	Accepted
H2:MC->ROC	0.725	0.729	0.033	21.978	0.000	Accepted
H3: ROC->FP	0.598	0.377	0.476	1.257	0.209	Not Accepted
	Coefficient of Determination (R^2)			Adjusted R^2
Firm Perf.	0.178			0.170
Res. Orch. Cap	0.525			0.523

Source: Author’s processing from ADANCO 2.2.1 version.

Figure 1. Proposed conceptual framework.

Figure 2. Estimated research model.