Management strategies for museum night opening in China: a SWOT-TOWS analysis of Shanghai museums

Figures & data

Figure 1. Opening time for museum night openings in Shanghai.

Figure 2. Institutional property for museum night openings in Shanghai.

Figure 3. Opening approaches for museum night openings in Shanghai.

Figure 4. Numbers of museum night openings in Shanghai (2013–2023).

Table 1. SWOT analysis of museum night openings in Shanghai.

Strengths	Weaknesses
S1. Enrichment of museum contextual experience S2. Highlight of audience orientation	W1. Increased security risks and management difficulties W2. Higher management costs and insufficient funding W3. Limited management capacity and motivation
Opportunities	Threats
O1. Promotion of regional night economy O2. Integration of culture and tourism in the post-epidemic era	T1. Industry competition in cultural services T2. Museum competition in homogeneous night openings

Table 2. TOWS matrix for museum night openings in China.

WT Strategies (Mini-Mini)	SO Strategies (Maxi-Maxi)
WT1. Establish and regulate a management mechanism. WT2. Improve personnel incentives and leverage social support.	SO1. Develop multiple nighttime experiences and cultural services. SO2. Develop core audiences for night tours.
WO Strategies (Mini-Maxi)	ST Strategies (Maxi-Mini)
WO1. Optimize input and output through formation evaluations. WO2. Self-fulfill benefits to seek funding foundations and external sources.	ST1. Enhance collaboration between institutions. ST2. Explore night openings beyond museums.

Availability of data and materials

Data can be obtained by contacting the authors.