https://orcid.org/0000-0002-3524-4262
Figures & data
Figure 1. Technology acceptance model for social media utilization.
Source: Adapted from Venkatesh and Bala (Citation2008).
Table 1. Summary description of the explanatory variables fitted into the regression model.
Table 2. Smallholder farmers’ socio-economic profile.
Table 3. Distribution of respondents based on their utilization of social media.
Table 4. Distribution of respondents based on their purpose of usage.
Table 5. Distribution of respondents based on their perceived benefit of using social media.
Table 6. Distribution of respondents based on their perceived ease of using social media.
Table 7. Distribution of respondents based on the challenges experienced by farmers in their usage of social media in agriculture.
Table 8. Factors influencing smallholder farmer’s social media usage.
Data availability statement
All data analyzed during this study have been included within the article, and other raw data that support the study findings are available from the corresponding author, O.D.O., upon reasonable request.