Consumers’ perception of poultry meat from insect-fed chickens: University students focus study

Figures & data

Figure 1. Demographics variables vs. number of participant’s graph.

Table 1. Demographic characteristics of the respondents (n = 300)

		Count	Cumulative Frequency
Gender	Male	135	45.0%
	Female	162	54.0%
	I prefer not to say	3	1%
Age	18–24	201	67.0%
	25–34	84	28.0%
	35–44	10	3.0%
	45–54	5	2.0%
Nationality	South African	282	94.0%
	Other	18	6.0%
Origin	Rural	222	74.0%
	Semi-urban	51	17.0%
	Urban	27	9.0%
Education Level	Undergraduate	246	82.0%
	Postgraduate	54	18.0%
Income	Less than R500	69	23.0%
	R500-R999	57	19.0%
	1000–1999	147	49.0%
	More than R2000	27	9.0%
Chickens raised at home	Yes	225	75.0%
	No	75	25.0%
Familiar with insect feed	Yes	162	54.0%
	No	138	46.0%

Table 2. Origin*perception of chickens eating insects

Perception of chickens eating insects as feed crosstabulation
			Chickens eating insects
		Bad	2	3	4	Good	Total
Origin	Rural	24	27	72	48	51	222
	Semi-urban	12	6	9	12	12	51
	Urban	3	6	3	6	9	27
Total		39	39	84	66	72	300

Table 3. Origin*perception of insect feeds causing allergic reactions

Perception of insect feeds causing allergic reaction crosstabulation
		Allergic reaction					Total
		Strongly disagree	Disagree	Neutral	Agree	Strongly Agree
Origin	Rural	54	51	60	36	21	222
	Semi-urban	9	15	6	12	9	51
	Urban	3	9	9	3	3	27
Total		66	75	75	51	33	300

Table 4. Origin*consumer perception in knowing insect type used in chicken feed

Perception of consumers in knowing insect type used in chicken feed Crosstabulation
		Knowing insect types for chicken feed					Total
		Not at all concerned	Slightly concerned	Neutral	Concerned	Extremely concerned
Origin	Rural	42	63	30	48	39	222
	Semi-urban	15	9	12	9	6	51
	Urban	12	3	6	0	6	27
Total		69	75	48	57	51	300

Table 5. Origin*perception in buying insect-fed meat

Perception in Buying insect-fed meat Crosstabulation
		Buying meat from insect-fed chickens					Total
		Not at all concerned	Slightly concerned	Neutral	Concerned	Extremely concerned
Origin	Rural	78	51	51	33	9	222
	Semi-urban	18	9	12	12	0	51
	Urban	15	3	6	3	0	27
Total		111	63	69	48	9	300

Table 6. Origin*perception of using insects as feed

Perception of Using insects as feed Crosstabulation
		Using insects as feed					Total
		Bad	2	3	4	Good
Origin	Rural	21	12	60	54	78	222
	Semi-urban	9	3	6	12	18	51
	Urban	0	0	12	6	9	27
Total		30	15	78	72	105	300

Table 7. Origin*perception in reducing feed and chicken meat prices

Perception of insects reducing feed and chicken meat prices Crosstabulation
		Feed and chicken meat price					Total
		Strongly disagree	Disagree	Neutral	Agree	Strongly Agree
Origin	Rural	30	27	69	60	36	222
	Semi-urban	3	3	21	15	9	51
	Urban	3	3	9	12	0	27
Total		36	33	99	87	45	300

Table 8. Origin*perception of insect feeds increasing food for the world population

Perception of insect feeds increasing food for the world population.
		Enough food for the world population					Total
		Strongly disagree	Disagree	Neutral	Agree	Strongly Agree
Origin	Rural	10	23	29	69	81	222
	Semi-urban	3	10	12	20	6	51
	Urban	3	6	12	6	0	27
Total		16	47	53	95	87	300