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Cogent Business & Management Volume 6, 2019 - Issue 1
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Research Article

The influence of electronic word of mouth on Instagram users: An emphasis on consumer socialization framework

Narges Delafrooz1 Faculty of Management and Accounting, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranCorrespondence[email protected]
View further author information
,
Yalda Rahmati1 Faculty of Management and Accounting, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranView further author information
&
Mehrzad Abdi1 Faculty of Management and Accounting, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranView further author information
|
Len Tiu Wright2 De Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor)
Article: 1606973 | Received 24 Dec 2018, Accepted 08 Apr 2019, Published online: 13 May 2019

Figures & data

Figure 1. The conceptual model of the research.

Figure 1. The conceptual model of the research.

Table 1. The significance of the independent variables in the regression equation

Table 2. The results for pseudo-coefficient of determination

Table 3. The independent variables included in the logistic regression equation

Table 4. A summary of the results of hypotheses testing

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