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Cogent Business & Management Volume 6, 2019 - Issue 1
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Research Article

The influence of electronic word of mouth on Instagram users: An emphasis on consumer socialization framework

Narges Delafrooz1 Faculty of Management and Accounting, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranCorrespondence[email protected]
View further author information
,
Yalda Rahmati1 Faculty of Management and Accounting, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranView further author information
&
Mehrzad Abdi1 Faculty of Management and Accounting, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranView further author information
|
Len Tiu Wright2 De Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor)
Article: 1606973 | Received 24 Dec 2018, Accepted 08 Apr 2019, Published online: 13 May 2019

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