Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach

Satria Fadil Persadaa Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, IndonesiaView further author information

Reny Nadlifatinb Department of Information Systems, Institut Teknologi Sepuluh Nopember, Surabaya, IndonesiaCorrespondence[email protected]
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Angelica Cintya Mannuela Wibowob Department of Information Systems, Institut Teknologi Sepuluh Nopember, Surabaya, IndonesiaView further author information

Etsa Astridya Setiyatia Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, IndonesiaView further author information

Prawira Fajarindra Belgiawanc School of Business and Management, Institut Teknologi Bandung, Bandung, IndonesiaView further author information

Yogi Tri Prasetyod International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan;e Department of Industrial Engineering and Management, Yuan Ze University, Chung-Li, TaiwanView further author information

Ardvin Kester S. Ongf School of Industrial Engineering and Engineering & Management, Mapua University, Manila, Philippines

https://orcid.org/0000-0001-9284-9826 View further author information

Michael Nayat Youngf School of Industrial Engineering and Engineering & Management, Mapua University, Manila, PhilippinesView further author information

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Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach

Table 1. Attributes identification.

Table 2. Stimuli.

Table 3. Validity test of pilot test.

Table 4. Validity TEST.

Table 5. Demographic analysis.

Table 6. Average importance values.

Table 7. Utility values.

Table 8. Stimulus rank.

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Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach

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Table 1. Attributes identification.

Table 2. Stimuli.

Table 3. Validity test of pilot test.

Table 4. Validity TEST.

Table 5. Demographic analysis.

Table 6. Average importance values.

Table 7. Utility values.

Table 8. Stimulus rank.

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