Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach
Satria Fadil Persadaa Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, IndonesiaView further author information
, Reny Nadlifatinb Department of Information Systems, Institut Teknologi Sepuluh Nopember, Surabaya, IndonesiaCorrespondence[email protected]
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Angelica Cintya Mannuela Wibowob Department of Information Systems, Institut Teknologi Sepuluh Nopember, Surabaya, IndonesiaView further author information
, Etsa Astridya Setiyatia Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, IndonesiaView further author information
, Prawira Fajarindra Belgiawanc School of Business and Management, Institut Teknologi Bandung, Bandung, IndonesiaView further author information
, Yogi Tri Prasetyod International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan;e Department of Industrial Engineering and Management, Yuan Ze University, Chung-Li, TaiwanView further author information
, Ardvin Kester S. Ongf School of Industrial Engineering and Engineering & Management, Mapua University, Manila, Philippines
https://orcid.org/0000-0001-9284-9826View further author information
Michael Nayat Youngf School of Industrial Engineering and Engineering & Management, Mapua University, Manila, PhilippinesView further author information
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Article: 2361868
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Received 11 Jan 2024, Accepted 25 May 2024, Published online: 03 Jun 2024
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