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Cogent Public Health Volume 10, 2023 - Issue 1

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HEALTH PROMOTION

COVID-19 vaccination national radio advertising credibility assessment by rural consumers: The influence of indigenous medical knowledge systems and traditional beliefs

Divaries Cosmas Jaravaza1 Marketing, Bindura University of Science Education, Bindura, ZimbabweCorrespondence[email protected]
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Joshua Risiro2 Curriculum studies, Great Zimbabwe University, Masvingo, ZimbabweView further author information

Paul Mukucha1 Marketing, Bindura University of Science Education, Bindura, ZimbabweView further author information

Article: 2178052 | Received 23 Aug 2022, Accepted 02 Feb 2023, Published online: 22 Feb 2023

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https://doi.org/10.1080/27707571.2023.2178052
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Figure 1. Rural consumers’ national radio ad trust enhancing and repellent factors model.

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