Cogent Public Health
Volume 10, 2023 - Issue 1
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HEALTH PROMOTION
COVID-19 vaccination national radio advertising credibility assessment by rural consumers: The influence of indigenous medical knowledge systems and traditional beliefs
Divaries Cosmas Jaravaza1 Marketing, Bindura University of Science Education, Bindura, ZimbabweCorrespondence[email protected]
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Joshua Risiro2 Curriculum studies, Great Zimbabwe University, Masvingo, ZimbabweView further author information
& Paul Mukucha1 Marketing, Bindura University of Science Education, Bindura, ZimbabweView further author information
Article: 2178052
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Received 23 Aug 2022, Accepted 02 Feb 2023, Published online: 22 Feb 2023
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