Sharing Reward Program Based on Face Consciousness in Social Media

Figures & data

Figure 1 The implementation process of Sharing Reward Program (the dotted line indicates that the process may not occur).

Table 1 Basic Symbols and Parameter Description

Variable Name	Variable Meaning
ρ	Commodity price
α	Self-presentation preference
B	Commodity status identity degree
n	Face consciousness intensity
γ	Ratio of the maximum number of friends that a certain message can reach to the total number of friends without interference
δ	Sharer’s influence in the circle of friends
Pr	Purchase probability of referral recipient
M	Reward amount
J	Number of collective likes required by enterprise
П	Enterprise profit

Figure 2 In the case of low price, the amount of reward varies with face consciousness.

Figure 3 In the case of high price, the amount of reward varies with face consciousness.

Figure 4 The variation trend of reward amount with price under different face consciousness.

Figure 5 The variation trend of profit with price under different face consciousness.

Table 2 The Comparative Result of the Optimal Reward Structure and the Enterprise’s Expected Profit Level Between Theorem 2-1 Strategy and the Actual Strategy

Strategy	Reward Structure	Profit Level
Theorem 2-1 Strategy
Actual Strategy

Figure 6 Distribution map of the ratio of likes to Awards.

Figure 7 The profit level comparison between Theorem 2-1 strategy and actual strategy.

Table 3 The Comparative Result of the Optimal Reward Structure and the Enterprise’s Expected Profit Level Between Theorem2-2 Strategy and the Actual Strategy

Strategy	Condition	Reward Structure	Profit Level
Theorem 2-2 Strategy
Actual Strategy	None

Figure 8 The comparison of the profit level between Theorem 2-2 strategy and the actual strategy.