Consumer perception of poultry meat in Greece

Abstract

The following review details the development and current status of poultry meat in terms of marketing, purchasing and consumer decisions within the country of Greece. The aim of this paper is to identify Greek consumers' perceptions of poultry meat. Taking into account that little research has been conducted in the poultry sector in Greece generally and on consumer perceptions specifically, these results will help to provide solutions in strategic marketing.

Keywords::

• consumer perception: strategic marketing
• quality
• poultry meat
• consumption patterns