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Abstract
The current Communication studies literation on the abortion debate shows the pro-life side holding all of the cards. Their use of deontological rather than teleological language and their ability to assert their ideograph <life> over <choice>, by making women invisible, act to stack the deck in their favor. “If abortion is criminalized, what should the penalty be for a woman who has an illegal abortion?” This simple question has the capacity to overturn these advantages, causing pro-lifers to use teleological language and making visible the women who choose abortion.