Abstract
Hypnotic induction for the purposes of psychotherapy is more than a collection of techniques. Instead, the induction process should be individualized to each client as Erickson (1958) explained years ago. Training professionals in hypnosis and induction then must avoid reading written scripts and healthcare professionals must understand that attention and personal contact are required in order to successfully participate in improvisational communication and the nuances of interpersonal entrainment of psychotherapy. And this all begins with the induction.