ABSTRACT
Updating her 2003 article in Reference Services Review (“The Future of Reference: Get Real!” Reference Services Review 3(1), 2003, 39–42, DOI: 10.1108/00907320310460898), the author emphasizes the need to get a good sense of what one's users’ priorities are, concentrating efforts on successful tools researchers will actually use; responding to changes that have taken place in research and scholarship; devising instruction for use in actual environments, spaces, and timeframes; focusing on local user needs; and working to influence user-centered design of library online systems.