How Do We Market to Distance Populations, and Does It Work?: Results From a Longitudinal Study and a Survey of the Profession

ABSTRACT

This article discusses the results of a longitudinal survey conducted by Kansas State University Libraries to assess the marketing of library services to the university's distance education population. The latest implementation of the survey revealed overall similar or increased awareness of and satisfaction with library services compared to the previous survey. Also included are results of a survey of library professionals on best practices for distance education librarians. Findings include the importance of developing relationships with campus distance education offices and faculty and the need to be persistent with marketing efforts to a changing population.

KEYWORDS:

• distance education
• marketing
• survey
• best practices
• assessment