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ABSTRACT
Drawing on ambidextrous approaches to management, this study has found that Mini Clubs, whilst predominantly adopting an exploitative approach, need to redesign their services to enhance children’s experiences but also to contribute to the resorts’ competitive edge. The study suggests that a two-step strategy needs to be implemented by leisure organisations, namely an increased complexity strategy and an increased divergence strategy, which would make a strategic shift to a more exploratory approach and therefore ambidextrous management and marketing practices. Management initiatives are proposed and discussed in relation to key global trends influencing the leisure and hospitality sector. The paper represents the first endeavour to examine the management of resort Mini Clubs, proposes to fill a gap in the literature aimed to recognise the increasing role of children activities in the leisure and hospitality sector, and contributes to the study of ambidextrous management in leisure research.
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No potential conflict of interest was reported by the authors.
Additional information
Notes on contributors
Hugues Seraphin
Dr Hugues Séraphin is a Senior Lecturer in Event and Tourism Management Studies. He holds a PhD from the Université de Perpignan Via Domitia (France) and joined The University of Winchester Business School in 2012. He was the Programme Leader of the Event Management programme between 2015 and 2018. Dr Hugues Seraphin has expertise and interests in tourism development and management in post-colonial, post-conflict and post-disaster destinations. He has recently published in International Journal of Culture, Tourism, and Hospitality Research; Journal of Hospitality and Tourism Management; Current Issues in Tourism; Journal of Policy Research in Tourism, Leisure and Events; Journal of Business Research; Worldwide Hospitality and Tourism Themes and Journal of Destination Marketing & Management.
Anca Yallop
Dr Anca Yallop is a Lecturer in Strategy at Auckland University of Technology (AUT), New Zealand. She holds a PhD in Marketing (Romania) and has completed her second PhD in Marketing Research Ethics (Auckland University of Technology, New Zealand). Anca specialises in insight management, business strategy and business research methods. Her research has appeared in the International Journal of Market Research, International Journal of Culture, Tourism and Hospitality Research, and Worldwide Hospitality and Tourism Themes.