Additional information
Notes on contributors
George M. Zinkhan
George Zinkhan is Coca-Cola Company Professor of Marketing, University of Georgia.
Tim Ambler
Tim Ambler is Senior Fellow, London Business School.
Pierre Berthon
Pierre Berthon is Professor of Marketing at Bentley College in the United States.
Leyland Pitt
Leyland Pitt is Professor of Marketing at Simon Fraser University in Vancouver, Canada, and also Senior Research Fellow at Leeds University Business School.