Exploring the performativity of marketing: theories, practices and devices

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Acknowledgements

Our thanks to all those who presented at and commented on papers in the Performativity of Marketing Track at the Macromarketing Conference, York University, Toronto 2013, the conference Chairs, Detlev Zwick and Sammy Bonsu, York University and to Prof. Luis Araujo and Prof. Martin Spring, Lancaster University, for reading and commenting on earlier versions of this editorial.

Notes

¹ For work on the history of the marketing, see Bartels (1988), Jones and Monieson (1990) and Shaw and Jones (2005).

² We are aware of the wide variety of research directions and approaches that exist within the marketing discipline (Shaw & Jones, 2005). We do not wish to suggest that our characterisation here applies to all of these. Proponents of those that do fit the bill are likely to recognise themselves, however.