Journal of Marketing Management, Volume 31, Issue 1-2 (2015)

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Journal of Marketing Management, Volume 31, Issue 1-2 (2015)

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Exploring the Performativity of Marketing: Theories, Practices and Devices

Editorial

Editorial
Exploring the performativity of marketing: theories, practices and devices
Katy Mason, Hans Kjellberg & Johan Hagberg
Pages: 1-15
Published online: 04 Dec 2014
First Page PreviewforExploring the performativity of marketing: theories, practices and devices | Full Text | References | PDF (177.6 KB)
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Articles

Article
Epistemologies in the wild: local knowledge and the notion of performativity
Johan Nilsson & Claes-Fredrik Helgesson
Pages: 16-36
Published online: 17 Nov 2014
AbstractforEpistemologies in the wild: local knowledge and the notion of performativity | Full Text | References | PDF (246.8 KB)
  • 811 Views
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Article
‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets
Erik S. Jacobi, James Freund & Luis Araujo
Pages: 37-61
Published online: 22 Aug 2014
Abstractfor‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets | Full Text | References | PDF (373.9 KB)
  • 2189 Views
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Article
Performing market segmentation: a performative perspective
Peet Venter, Alex Wright & Sally Dibb
Pages: 62-83
Published online: 17 Nov 2014
AbstractforPerforming market segmentation: a performative perspective | Full Text | References | PDF (252.1 KB)
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Article
Brand transformation: a performative approach to brand regeneration
Andrea Lucarelli & Anette Hallin
Pages: 84-106
Published online: 17 Nov 2014
AbstractforBrand transformation: a performative approach to brand regeneration | Full Text | References | PDF (224.1 KB)
  • 1883 Views
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Article
The dividualised consumer: sketching the new mask of the consumer
Robert Cluley & Stephen D Brown
Pages: 107-122
Published online: 01 Oct 2014
AbstractforThe dividualised consumer: sketching the new mask of the consumer | Full Text | References | PDF (178.7 KB)
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Article
Myriam’s ‘adverteasing’: on the performative power of marketing promises
Franck Cochoy
Pages: 123-140
Published online: 19 Nov 2014
AbstractforMyriam’s ‘adverteasing’: on the performative power of marketing promises | Full Text | References | PDF (194.9 KB)
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Article
Exploring the brand’s world-as-assemblage: the brand as a market shaping device
Winfred Ikiring Onyas & Annmarie Ryan
Pages: 141-166
Published online: 14 Nov 2014
AbstractforExploring the brand’s world-as-assemblage: the brand as a market shaping device | Full Text | References | PDF (237.7 KB)
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Article
The performativity of sustainability: making a conduit a marketing device
John Finch, Conor Horan & Emma Reid
Pages: 167-192
Published online: 14 Nov 2014
AbstractforThe performativity of sustainability: making a conduit a marketing device | Full Text | References | PDF (226.9 KB)
  • 871 Views
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Article
‘Elephants can’t gallop’: performativity, knowledge and power in the market for lay-investing
Philip Roscoe
Pages: 193-218
Published online: 17 Nov 2014
Abstractfor‘Elephants can’t gallop’: performativity, knowledge and power in the market for lay-investing | Full Text | References | PDF (234.1 KB)
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Article
Construction of silence on issues of sustainability through branding in the fashion market
Cecilia Solér, Julia Baeza & Camilla Svärd
Pages: 219-246
Published online: 17 Nov 2014
AbstractforConstruction of silence on issues of sustainability through branding in the fashion market | Full Text | References | PDF (271.5 KB)
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