This article refers to:
Rossiter, J. R. (2017). Optimal standard measures for marketing. Journal of Marketing Management. https://doi.org/10.1080/0267257X.2017.1293710
When the above article was first published online, the opening sentence of the second paragraph was incorrect. This has now been corrected in both the print and online versions to ‘Our acceptance of alternative measures is due to our wholesale adoption, ever since the appearance of Churchill’s (1979) famous Journal of Marketing Research article, of the psychometric approach to measure design’.
Taylor & Francis apologises for this error.