Storytelling beyond the ivory tower

ABSTRACT

Much has been written about the roles that marketing and consumer research academics can play in communities, in business, in legal and public policy, and with regard to consumer welfare. However, how can gender scholars in our field translate our research in a way that engages the public, and what opportunities and obstacles do we face? This commentary advocates for a dialogue in our field on when, how, and for what means should we, as gender scholars, use storytelling for public engagement.

KEYWORDS:

• Gender
• storytelling
• impact
• public engagement

Disclosure statement

No potential conflict of interest was reported by the author.

Notes

1. In response to an honour received at Harvard University: https://www.radcliffe.harvard.edu/news/in-news/ruth-bader-ginsburg-tells-young-women-fight-things-you-care-about