Article title: Towards an understanding of meme marketing: conceptualisation and empirical evidence
Authors: Razzaq, A., Shao, W., and Quach, S.
Journal: Journal of Marketing Management
DOI: https://doi.org/10.1080/0267257X.2022.2158906
When this article was first published online, in-text citations to Caliandro & Anselmi (2021) were missing the corresponding reference list entry.
This has now been corrected and the following entry added to the References section:
Caliandro, A., & Anselmi, G. (2021). Affordances-based brand relations: An inquire on memetic brands on Instagram. Social Media+ Society, 7(2). https://doi.org/10.1177/20563051211021367