Journal of Marketing Management, Volume 39, Issue 15-16 (2023)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Management, Volume 39, Issue 15-16 (2023)

See all volumes and issues
Vol 40, 2024 Volume 39, 2023 Vol 38, 2022 Vol 37, 2021 Vol 36, 2020 Vol 35, 2019 Vol 34, 2018 Vol 33, 2017 Vol 32, 2016 Vol 31, 2015 Vol 30, 2014 Vol 29, 2013 Vol 28, 2012 Vol 27, 2010-2011 Vol 26, 2010 Vol 25, 2009 Vol 24, 2008 Vol 23, 2007 Vol 22, 2006 Vol 21, 2005 Vol 20, 2004 Vol 19, 2003 Vol 18, 2002 Vol 17, 2001 Vol 16, 2000 Vol 15, 1999 Vol 14, 1998 Vol 13, 1997 Vol 12, 1996 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Vol 8, 1992 Vol 7, 1991 Vol 6, 1990 Vol 5, 1989-1990 Vol 4, 1988-1989 Vol 3, 1987-1988 Vol 2, 1986-1987 Vol 1, 1985-1986
Download citations Download PDFs Download issue

Research Article

Article
Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression
Marie Yeh, Kristen L. Walker, Kimberly V. Legocki & Meike Eilert
Pages: 1391-1416
Published online: 05 Jun 2023
AbstractforFolklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression | Full Text | References | PDF (448.6 KB) | EPUB
  • 286 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
What drives consumer perceptions and adoption of cannabidiol (CBD) products?
Laee Choi & Jiyoung Hwang
Pages: 1417-1450
Published online: 15 May 2023
AbstractforWhat drives consumer perceptions and adoption of cannabidiol (CBD) products? | Full Text | References | PDF (987.5 KB) | EPUB
  • 461 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective
Clarice Yi Huston, Angela Gracia B. Cruz & Eloise Zoppos
Pages: 1451-1476
Published online: 18 May 2023
AbstractforWelcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective | Full Text | References | PDF (415.3 KB) | EPUB
  • 1858 Views
  • 0 CrossRef citations
  • 0Altmetric
Open Access
Article
The empty body: exploring the destabilised brand of a racialised space
Sofia Ulver & Sayaka Osanami Törngren
Pages: 1477-1501
Published online: 25 Aug 2023
AbstractforThe empty body: exploring the destabilised brand of a racialised space | Full Text | References | PDF (444.8 KB) | EPUB
  • 831 Views
  • 0 CrossRef citations
  • 0Altmetric
Open Access
Article
Consumer wisdom and well-being investigated via intergenerational interactions
Delphine Godefroit-Winkel, Marie Schill & Margaret K. Hogg
Pages: 1502-1532
Published online: 31 Jul 2023
AbstractforConsumer wisdom and well-being investigated via intergenerational interactions | Full Text | References | PDF (726.6 KB) | EPUB
  • 232 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Possible versus desired diets: food legislation as additional stress for low-income mothers
Raquel Donskoy & Flavia Cardoso
Pages: 1533-1564
Published online: 25 Aug 2023
AbstractforPossible versus desired diets: food legislation as additional stress for low-income mothers | Full Text | References | PDF (547.7 KB) | EPUB
  • 127 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants
Adriana Schneider Dallolio, Maria Carolina Zanette & Eliane Pereira Zamith Brito
Pages: 1565-1591
Published online: 05 Sep 2023
AbstractforUnpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants | Full Text | References | PDF (2.1 MB) | EPUB
  • 236 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Philanthropy scandals and regular donations: the role of email marketing communications
Ana Minguez & F. Javier Sese
Pages: 1592-1619
Published online: 23 Nov 2023
AbstractforPhilanthropy scandals and regular donations: the role of email marketing communications | Full Text | References | PDF (482.7 KB) | EPUB
  • 310 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Use big data to leverage customer need diversity for radical innovation
Tereza Dean, Haisu Zhang & Yazhen Xiao
Pages: 1620-1644
Published online: 23 Nov 2023
AbstractforUse big data to leverage customer need diversity for radical innovation | Full Text | References | PDF (682.3 KB) | EPUB
  • 298 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Conveying brand authenticity through television advertising in a transmedia world
Françoise Simon & Anne Bontour
Pages: 1645-1671
Published online: 23 Nov 2023
AbstractforConveying brand authenticity through television advertising in a transmedia world | Full Text | References | PDF (844.3 KB) | EPUB
  • 384 Views
  • 0 CrossRef citations
  • 0Altmetric

Correction

Correction
Correction
Page: 1672
Published online: 17 May 2023
CitationforCorrection | Full Text | PDF (97.4 KB) | EPUB
  • 327 Views
  • 0 CrossRef citations
  • 0Altmetric
Free Access

Explore articles

Explore the most recently published articles

Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’
Craig J. Thompson
Article Commentary | Published online: 3 Jun 2024
Free Access
Reflections on a reimagined future for consumer research
Paul Hewer
Article Commentary | Published online: 3 Jun 2024
Open Access
It is not consumption technologies that have put the ‘self’ in peril
Andrei Botez et al.
Article Commentary | Published online: 3 Jun 2024
Open Access
An ontology of consumers as distributed networks: a question of cause and effect
Chloe Preece et al.
Article Commentary | Published online: 3 Jun 2024
Open Access
View all latest articles