Journal of Marketing Management, Volume 39, Issue 15-16 (2023)

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Journal of Marketing Management, Volume 39, Issue 15-16 (2023)

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Research Article

Article
Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression
Marie Yeh, Kristen L. Walker, Kimberly V. Legocki & Meike Eilert
Pages: 1391-1416
Published online: 05 Jun 2023
AbstractforFolklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression | Full Text | References | PDF (448.6 KB) | EPUB
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Article
What drives consumer perceptions and adoption of cannabidiol (CBD) products?
Laee Choi & Jiyoung Hwang
Pages: 1417-1450
Published online: 15 May 2023
AbstractforWhat drives consumer perceptions and adoption of cannabidiol (CBD) products? | Full Text | References | PDF (987.5 KB) | EPUB
  • 464 Views
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Article
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective
Clarice Yi Huston, Angela Gracia B. Cruz & Eloise Zoppos
Pages: 1451-1476
Published online: 18 May 2023
AbstractforWelcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective | Full Text | References | PDF (415.3 KB) | EPUB
  • 1870 Views
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Open Access
Article
The empty body: exploring the destabilised brand of a racialised space
Sofia Ulver & Sayaka Osanami Törngren
Pages: 1477-1501
Published online: 25 Aug 2023
AbstractforThe empty body: exploring the destabilised brand of a racialised space | Full Text | References | PDF (500.8 KB) | EPUB
  • 851 Views
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Open Access
Article
Consumer wisdom and well-being investigated via intergenerational interactions
Delphine Godefroit-Winkel, Marie Schill & Margaret K. Hogg
Pages: 1502-1532
Published online: 31 Jul 2023
AbstractforConsumer wisdom and well-being investigated via intergenerational interactions | Full Text | References | PDF (726.6 KB) | EPUB
  • 240 Views
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Article
Possible versus desired diets: food legislation as additional stress for low-income mothers
Raquel Donskoy & Flavia Cardoso
Pages: 1533-1564
Published online: 25 Aug 2023
AbstractforPossible versus desired diets: food legislation as additional stress for low-income mothers | Full Text | References | PDF (547.7 KB) | EPUB
  • 130 Views
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Article
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants
Adriana Schneider Dallolio, Maria Carolina Zanette & Eliane Pereira Zamith Brito
Pages: 1565-1591
Published online: 05 Sep 2023
AbstractforUnpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants | Full Text | References | PDF (2.1 MB) | EPUB
  • 237 Views
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Article
Philanthropy scandals and regular donations: the role of email marketing communications
Ana Minguez & F. Javier Sese
Pages: 1592-1619
Published online: 18 Oct 2023
AbstractforPhilanthropy scandals and regular donations: the role of email marketing communications | Full Text | References | PDF (482.7 KB) | EPUB
  • 316 Views
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Article
Use big data to leverage customer need diversity for radical innovation
Tereza Dean, Haisu Zhang & Yazhen Xiao
Pages: 1620-1644
Published online: 30 Oct 2023
AbstractforUse big data to leverage customer need diversity for radical innovation | Full Text | References | PDF (682.3 KB) | EPUB
  • 299 Views
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Article
Conveying brand authenticity through television advertising in a transmedia world
Françoise Simon & Anne Bontour
Pages: 1645-1671
Published online: 01 Nov 2023
AbstractforConveying brand authenticity through television advertising in a transmedia world | Full Text | References | PDF (844.3 KB) | EPUB
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Correction

Correction
Correction
Page: 1672
Published online: 17 May 2023
CitationforCorrection | Full Text | PDF (97.4 KB) | EPUB
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