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Original Articles

Teacher Immediacy, Confidence Testing, and the Measurement of Cognitive Learning

Pages 110-123 | Published online: 29 Jan 2009
 

Abstract

There is much disagreement among instructional communication scholars concerning the appropriate means to measure cognitive learning. Significant differences have emerged between studies that rely on perceptual versus performance measures of learning and the issue has been the subject of much recent debate in research on teacher immediacy. The present study sought to compare instruments commonly used to assess perceived learning (learning loss measure) and performed learning (course grades) with an additional approach to cognitive learning assessment known as confidence testing. All of these measures were compared with student perceptions of teacher immediacy. Results indicate that confidence testing scores are significantly associated with both course grades and perceived learning. Implications for research involving cognitive learning are discussed.

An earlier version of this study was presented at the annual convention of the International Communication Association, Montreal, Canada

An earlier version of this study was presented at the annual convention of the International Communication Association, Montreal, Canada

Notes

An earlier version of this study was presented at the annual convention of the International Communication Association, Montreal, Canada

Additional information

Notes on contributors

Paul King

Paul E. King (Ph.D., University of North Texas) is a Professor in the Department of Communication Studies at Texas Christian University

Paul Witt

Paul L. Witt (Ph.D., University of North Texas) is an Associate Professor and Director of Graduate Studies

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