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Abstract
This study investigates how social factors affect Taiwanese Internet users’ dual screening use and its impact on online and offline political participation. The Web survey recruits 961 dual screen users. Structural equation modeling results show that bridging social capital and perceived social presence are significantly associated with dual screening use. Dual screening is positively related to online and offline political participation. Dual screening use strongly influences offline political participation when mediated by online political participation. Moreover, alternative media trust is positively related to online political participation, whereas mainstream media trust shows a negative association.
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Notes on contributors
Trisha T.C. Lin
Trisha T.C. Lin (Ph.D., University of Hawaii, Manoa) is the associate professor at Department of Radio and Television, National Chengchi University, Taiwan. Her research interests focus on examining emerging interactive digital media with two approaches: socio-technical system analysis and socio-psychological user research. She also published papers in the areas of mobile media and communication, new media convergence, digital journalism, and health communication.
Yi-Hsuan Chiang
Yi-Hsuan Chiang (Ph.D., National Taiwan Normal University) is an associate professor at Radio-TV-Film, Shih Hsin University, Taiwan. Her research interests are in the areas of new media user behavior, including social media, mobile communication, and big data. She also served as a consultant in InsightXplorer and BeamMedia for digital media research and infographics.