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Abstract
Cable news schedule today is programed with a transition between objective reporting and subjective commentary. With this in mind, we address the question: to what extent does political ideology impact one’s estimation of factual content in the monologue of a partisan news host? Going beyond direct effects, we analyze two moderated mediation models, using news host as moderator and using parasocial relationship and source credibility as parallel mediators. Results show like-minded partisanship with a news host led to higher estimates of factual content, and this effect worked indirectly through credibility perceptions. Additionally, this process occurred more intensely for conservatives.
Disclosure statement
No potential conflict of interest was reported by the authors.
Additional information
Notes on contributors
Kristen D. Landreville
Kristen D. Landreville (Ph.D., The Ohio State University) is an associate professor of communication and journalism at the University of Wyoming. Her research interests include the communication of politics and science in news, entertainment, and interpersonal contexts.
Cassie Niles
Cassie Niles (M.A., University of Wyoming) is the video production assistant at the University of North Dakota. Her research interests include broadcast media, social media, and politics.