http://orcid.org/0000-0002-8580-829X
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ABSTRACT
This research analyzes country of origin and online promotional strategy in cross-border e-business of consumer products. This research reveals the network of products involved in online promotions in cross-border e-business markets, based on country of origin, promotional strategies, cultural differences, and product attributes. The relationship between sales performance of online promotions and similarities of products is analyzed based on the Moran and Geary indices. The quality management of cross-border e-business is further studied based on research of consumer behavior. This research offers support to further discussions about quality management based on an analysis of consumer behavior in cross-border e-business markets.
Acknowledgment
The authors thank Professor Joseph Brennan for editing this article.
Funding
The authors thank Central University of Finance and Economics for the support of this research. The authors thank National Social Science Foundation of China General Project (15BJL025), Research Base Project of Beijing Social Science Foundation (14JDJGB046), Ministry of Education of China Key Project (14JZD019), National Social Science Foundation of China Key Project (14AZD118), and National Natural Science Foundation of China General Project (71573023) for the support of this research.