The effects of coping primes on responses to messages about disease detection behaviors

Abstract

This study examined the influence of coping primes on responses to subsequent messages that encouraged the performance of health behaviors. It was hypothesized that the addition of a coping prime prior to a message encouraging a disease detection behavior would increase the likelihood that the message would be attended to and that persuasion would occur. To test this hypothesis participants were required to read a coping or neutral prime. Coping primes were statements that indicated that the upcoming message would present information about a behavior, and that this behavior would help them deal with a serious health threat. After reading the prime participants were presented with a message encouraging the performance of a health promotion or a disease detection behavior. The primary measures recorded were the participants' cognitive responses to the message, and their attitudes about the behavior. The results supported the hypothesis.

Key Words:

• Health behavior
• attitudes
• coping