ABSTRACT
With a rapid growth in technology, cloud computing has become increasingly popular among individual users and businesses around the world. This computing technology continues to attract attention in both academic and business settings. The popularity of cloud computing is due to its ability to provide faster on-demand infrastructure, self-service, and independent ability to contribute to, and access, resources. Despite many potential benefits of cloud computing usage, there are certain aspects that have prohibited some consumers to accept this technology and remain reserved toward its adoption. There are some crucial factors to consider before cloud computing can be accepted entirely by the individual, larger business, or academic groups. This study thus aims at investigating how cloud computing is perceived by potential users and which factors have a tendency to encourage or discourage them to adopt cloud computing.