Exploring Personality Traits’ Impact on Risk Perception in Mobile Payments

ABSTRACT

The integration of mobile/smartphones into daily life represents a fundamental aspect of modern living. With the increasing number of mobile users, businesses face a critical need to offer customers the convenience of mobile phone payments. However, widespread adoption faces resistance due to perceived risks, a concern influenced by individual personalities. This study delves into how personality traits affect perceptions of risk, impacting the adoption of mobile payments. The findings provide concrete evidence of personality’s significant role in determining the intention to use mobile payment. Notably, the study reveals a correlation between traits such as openness and agreeableness with the perception of risk linked to mobile payments. Moreover, the perceived risk associated with mobile payments was found to significantly influence individuals’ intentions to use this payment channel. The study illuminates how personalities shape risk perceptions, shedding light on the vital interplay between personal traits and the adoption of mobile payment technologies.

KEYWORDS:

• Big five personality
• perceived risk
• mobile payment adoption

Disclosure statement

No potential conflict of interest was reported by the author(s).