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ABSTRACT
Hall (1976) argued that “Culture is communication and communication is culture” (p. 169). Because cultures are dynamic, they are subject to change due to a variety of influences, and while cultural change is usually slow and takes years or sometimes generations to materialize, the authors believe the new media technologies may shorten this time of change. The purpose of this report is to examine the cultural orientation of the Arab world and the communication styles used there as they relate to advertising persuasion and compare it to that of the United States. The results suggested the some changes in the well-known Arabic culture may be taking place.