Welcome to the latest issue of Journal of International Consumer Marketing! In this issue, you will find five more of the best new international consumer research submissions of recent months. If you are doing research involving international, cross-national, or cross-cultural marketing, I encourage you to send your very best research papers to JICM! As always, we are open to both B2B and B2C topics. For further guidance, please consult the journal's Taylor & Francis website, at: http://www.tandfonline.com/toc/wicm20/current. All submissions are handled through Manuscript Central and should be sent directly to the Manuscript Central page, which is: mc.manuscriptcentral.com/jicm.
As editor, I review every manuscript that is submitted to the Journal, and decide which of these will be sent to reviewers. Other manuscripts are desk rejected (returned to the author by the editor). While there may be several reasons for this decision, by far the most common is a poor fit between the manuscript and the Aims and Scope of the Journal. It is always a good idea to go to the website of a prospective journal, and check the Aims and Scope, which are usually available there. Also, download a couple of recent articles if you can, and check for style, formatting, and length. Be sure that there will be a good match, and increase your chances of getting an acceptance. For example, the webpage for our journal lists its Aims and Scope as follows: “The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development.” Choose your target journal wisely, and use the Aims and Scope as your guide!
As always, I send out my sincerest thanks to my reviewers, who have consistently provided me with excellent comments on all papers, and have helped me immensely. As always, I am hoping to attract some new ad hoc reviewers to the editorial team. If you enjoy reading JICM and would like to get some reviewing experience, send me a quick e-mail. Let me know what your research interests are, and I will do my best to match these to the papers I send you.
Enjoy the current issue, and consider sending your best international consumer research papers to JICM!