Journal of International Consumer Marketing, Volume 29, Issue 3 (2017)

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Journal of International Consumer Marketing, Volume 29, Issue 3 (2017)

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Editorials

Editorial
Editorial
C. Anthony Di Benedetto
Page: 119
Published online: 25 Apr 2017
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Original Articles

Article
Translating Brand Names Effectively: Brand Attitude Reversal and Perceived Brand Name Translation Relevance in an Emerging Market
Paul Chao & Shengdong Lin
Pages: 120-134
Published online: 03 Mar 2017
AbstractforTranslating Brand Names Effectively: Brand Attitude Reversal and Perceived Brand Name Translation Relevance in an Emerging Market | Full Text | References | PDF (654.1 KB)
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Article
WYSIWYG—Seeing is Believing: Consumer Responses to Levels of Design Newness, Product Innovativeness, and the Role of Country-of-Origin
Anshu Saxena Arora & Amit Arora
Pages: 135-161
Published online: 20 Mar 2017
AbstractforWYSIWYG—Seeing is Believing: Consumer Responses to Levels of Design Newness, Product Innovativeness, and the Role of Country-of-Origin | Full Text | References | PDF (1.1 MB)
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Article
How Consumers React to Environmental Information: An Experimental Study
Myriam Ertz, Julien François & Fabien Durif
Pages: 162-178
Published online: 01 Mar 2017
AbstractforHow Consumers React to Environmental Information: An Experimental Study | Full Text | References | PDF (593.6 KB)
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Article
Consumers' Use of Country-of-Manufacture Information? Norway and the United States: Ethnocentric, Economic, and Cultural Differences
James G. Helgeson, Lada Helen V. Kurpis, Magne Supphellen & Ahmet Ekici
Pages: 179-193
Published online: 01 Mar 2017
AbstractforConsumers' Use of Country-of-Manufacture Information? Norway and the United States: Ethnocentric, Economic, and Cultural Differences | Full Text | References | PDF (385.6 KB)
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Article
A Cross-Cultural Examination of the Impact of Transformation Expectations on Impulse Buying and Conspicuous Consumption
Pattana Boonchoo & Amonrat Thoumrungroje
Pages: 194-205
Published online: 03 Mar 2017
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