Welcome to the first issue of Journal of International Consumer Marketing for the year 2019, our 31st year of publication! This issue presents five of the best new international consumer research submissions of recent months. If you are doing research involving international, cross-national or cross-cultural marketing, I encourage you to send your very best research papers to JICM! Please keep in mind, we are open to both B2B and B2C topics. For further guidance, please consult the journal’s Taylor & Francis website at http://www.tandfonline.com/toc/wicm20/19/3. All submissions are handled through Manuscript Central and should be sent directly to the Manuscript Central page, which is available at mc.manuscriptcentral.com/jicm.
As always, I send out my sincerest thanks to my reviewers, who have consistently provided me with excellent comments on all papers, and have helped me immensely. I am hoping to attract some new ad hoc reviewers to the editorial team. If you enjoy reading JICM and would like to get some reviewing experience, send me a quick email. Let me know what your research interests are, and I will do my best to match these to the papers I send you. Of course, if you meet me at a conference, please do introduce yourself to me and tell me of your interest in our journal! I am always happy to provide feedback on your current research and may ask you for a reviewing favor!
Enjoy the current issue, and consider sending your best international consumer research papers to JICM!
Professor of Marketing and Supply Chain Management, Temple University
[email protected]
Editor-in-Chief, Journal of International Consumer Marketing