Next generation entrepreneur: innovation strategy through Web 2.0 technologies in SMEs

Abstract

This essay studies the diffusion/adoption of Web 2.0 technologies in small and medium sized enterprises (SMEs)’ innovation strategies and particularly in research, development, design and other innovation activities. It looks at the effects of these technologies on the evolution and the dynamics of firm's innovation capabilities and the implications of entrepreneurial turnover on the adoption of said technologies. The study is based on original fieldwork with some 130 SMEs. The author finds that a consistent share of SMEs is actively trying to fill the knowledge gap and integrate Web 2.0 technologies in their innovation strategies. SMEs are managing this integration by progressively adjusting their behaviour in reaction to the opportunities offered by the technology and balancing the dependence of the business from the web. Barriers to the adoption of such technologies are also discussed.

• SMEs
• R&D and innovation
• Web 2.0 technologies
• Web 2.0 innovation strategy
• collaborative innovation
• digital natives

Notes on contributor

Dimitri Gagliardi is a Research Fellow at the Manchester Institute of Innovation Research (MIoIR) in MBS – The University of Manchester. He holds a PhD in Economics and Institutions from the University of Bologna (Italy) and completed his post doctoral studies at the MBS in 2006. His research interests include economic analysis and applied research, innovation policy, strategic management of technology and knowledge.

Notes

1. Initiatives like InnoCentive by Ely Lilly (innocentive.com) or (pgconnectdevelop.com) by Procter and Gamble are examples of this strategy.

2. In particular in those SMEs operating in sectors of economic activities other than the ICT.