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Original Articles

Total quality management as a strategic variable

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Pages 3-8 | Published online: 28 Jul 2006
 

Abstract

In recent years, quality strategy has shown a new approach to modern managers. Its development is an essential part of the implementation of total quality management. In this article the authors have shown how the characteristics of quality strategy can be linked to profitability through the management and market strategies of the total quality management process.

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